When building and maintaining websites, Search Engine Optimisation (SEO) is about making sites ‘friendly’ to the search engines and helping the sites achieve high rankings in the search results for important keywords relevant to the topic of the website. It is also a service which we, at Magic Web Solutions, can offer separately or as part of a full-scale web development project.
SEO (Search Engine Optimisation) is a relatively new web discipline (about 10 years old), with standards and rules still evolving. As it concerns search engines, and search engines are ever-changing entities, so the rules of SEO are constantly changing, becoming more and more sophisticated.
A new year has come. The delighted “Happy New Year” roar swept across the SEO forum circuit and subsided; the holiday season came slowly to its end; and new concerns and routine tasks of everyday life filled the lives of thousands of hard-working SEOs, the soldiers habitually fighting their unceasing war for the search engine rankings.